LinkedIn InMail messages are clearly labeled as InMail, indicating that they are not organic messages from your connections and that someone paid for the privilege to send you a message. If someone decides to send an InMail, their recipient will know that immediately. People who are sales professionals might benefit from this feature, as can recruiters. There are exceptions where sometimes LinkedIn Premium members allow others to message them for free.

This helps protect people’s privacy, as well as limiting the presence of spam. Under normal circumstances you can’t send someone a message on LinkedIn without being connected to them or in the same LinkedIn Group. What is the difference between InMail and messages on LinkedIn? From this, we can conclude that you’ll probably get a sales impression even if the interaction goes no further. In fact, open rates of over 85%, and clickthrough rates exceeding 5%, have been reported. It also means that, so long as you choose your recipients carefully, sending an InMail is relatively low risk.Įven if your recipient doesn’t answer, however, there’s a high chance that they’ll at least open it. One reason for this is that LinkedIn prides itself in the effectiveness of LinkedIn InMails. LinkedIn is generous in offering you an InMail credit if the recipient of your InMail message responds within 90 days. Worse, it’ll lead to your not having any allowance left when it matters most. In other words, it’s too expensive to send a large number of InMails blindly.

This means that you should only send an InMail if the target is important to you. InMails are part of the Premium suite of products that LinkedIn provides paid members, with the number of InMails allotted per month dependent on the paid plan. Or, as a jobseeker, you might reach out to recruiters about your interest in certain jobs. Your recipient will usually be someone that you aren’t connected to, such as a business decisionmaker in B2B sales. How do you write a good LinkedIn InMail?Ī LinkedIn InMail is a LinkedIn Premium feature which allows you to send a LinkedIn message to ANYONE on LinkedIn.What is the difference between InMail and messages on LinkedIn?.

Email in linkedin